Someone looked you up today. They spent about 10 seconds on your LinkedIn profile and made a judgment call about whether you were worth pursuing, and you'll never know it happened. Here's what your profile is actually communicating, and the five elements that make or break the first impression.

Your LinkedIn feed looks active. Your pipeline doesn't feel it. The problem isn't how much you're posting, it's what type of content you're creating. Here's the difference between presence content and conversion content, and the five specific types that actually move consulting clients toward saying yes.

You've been showing up. Posting consistently, sharing your thinking, doing what everyone said to do. So why aren't the clients following? The problem isn't your posting schedule — it's that your content doesn't have a job. Here's what changes when it does.

You're getting referrals. People trust you in the room. But when someone looks you up after that great conversation — what do they find? Here's why the gap between your expertise and your online presence is costing you more than you think.