A camera mounted on a tripod, positioned on a wooden table, with a green and yellow patterned plant and wooden slat background.

From our first call to posting your content, here's how it all comes together.

Our process makes it easy for you! You show up, share your expertise, and we handle the rest. You leave with content that's ready to work for your business.

01

We talk

02

We plan

03

We create

04

You post

Keep scrolling for the full breakdown ↓

Wooden desk with a laptop, a cup of coffee, a notebook with handwritten notes, a pen, and a smartphone.

STEP 01

First, let's talk

On a quick 15-minute call, we'll talk about your business, your goals, and what kind of content would move the needle for you. We want to understand where you're trying to go, so we can help you get there.

What we'll cover:

✓ What you do and who you serve

✓ Where you're trying to grow (more clients, speaking gigs, team visibility)

✓ What's been holding you back from getting content done

✓ Which package would work best for your situation

Let's start here →

A white desk with a wireless keyboard, two rose gold pens, a pair of glasses, and a notebook with lined paper.

STEP 02

Then, we strategize

Once you've booked your content day, we don't just send you a calendar invite and say 'see you there.' We plan the whole thing with you, so you walk in knowing exactly what we're capturing and why.

What we'll cover:

✓ A prep guide covering what to wear, what to bring, and what to expect

✓ A shot list tailored to your goals and the platforms you use

✓ Talking points for your videos (so you're not winging it on camera)

✓ Logistics details: location, parking, what time to arrive

The goal: you show up feeling prepared and confident, not stressed.

If you added ‘Show Up Ready’, this is also when we'll do your 60-minute strategy session and build out your scripts and content calendar together.

Empty professional photography studio with lighting equipment, umbrellas, and a white backdrop.

STEP 03

Your content day

This is the day it all comes together. Let's do this and have fun!

01 ARRIVAL

You walk in, we welcome you, and we take a few minutes to get settled. Water, coffee, a quick tour of the space if it's your first time. We'll review the plan for the day and answer any last-minute questions.

02 SETUP

We handle the lighting, the camera angles, the content capturing — all of it. You just need to show up ready. We'll do a quick check to make sure you're happy with how everything looks and feels before we start.

03 CREATING

Here's where the magic happens. We'll guide you through each video and photo setup, coach you on what to say and how to say it, and keep the energy up. If you stumble, we just go again. Nobody's expecting perfection on the first take. You'll be surprised how natural it starts to feel.

04 PREVIEW

Before you leave, we'll show you some highlights so you can see what we captured. Most clients are genuinely surprised at how good they look and how much more comfortable they were than they expected.

A note on being "awkward on camera"

Almost everyone says this before their session. And almost everyone is surprised by how quickly they relax once we get started. We're not looking for polished TV-presenter energy — we're looking for you. The version of you that shows up when you're talking about work you actually care about. That's the version your clients need to see.