Client: Freddie Butler III, real estate agent

Industry: Real estate, homebuying education

Deliverables: Educational video content for buyers and sellers

The challenge:

In a crowded real estate market, Freddie needed to stand out...not just as an agent, but as a trusted advisor who educates and empowers his clients. Most agents post listings. Freddie needed content that built trust before the transaction even began.

What we created:

• "6-month home buyer plan" - demystifying the homebuying process

• "Beyond the house transaction" - positioning real estate as a relationship, not just deals

• "Negotiation" - showcasing his expertise in getting clients the best outcome

• Strategic video content that educates, builds trust, and converts viewers into clients

The result:

Content that separates Freddie from every other agent posting open house selfies. His videos position him as the realtor you want on your side, someone who cares about your financial future, not just closing a deal.